Marketing spend up. Growth Stalled. Let’s Fix It.
Break through growth plateaus by eliminating marketing inefficiencies and internal bottlenecks to get your pipeline flowing again.
[ THE CHALLENGE ]
Is your marketing investment underperforming?
Marketing spend isn't delivering. Growth is stalling. You suspect something's broken but can't pinpoint where.
Companies don’t hit growth plateaus because of lack of effort — they stall because something in the system is broken. It’s time to get your momentum building again.
[ THE SOLUTION ]
I help growth-stage organizations uncover what’s slowing them down, whether it’s underperforming agency partners, inefficient internal processes or misaligned team capabilities. I then work with leadership and your team to fix it so marketing dollars deliver stronger ROI and growth momentum returns.
Audit
Diagnose what’s holding growth back, from marketing structure and processes to agency performance
Optimize
Redesign workflows, clarify roles, and strengthen agency and vendor partnerships
Accelerate
Implement changes that improve ROI, restore momentum, and set the stage for scalable growth
Take this free 5-minute self-assessment to see if your marketing is set up for growth or if hidden bottlenecks are holding you back.
[ WHY THE JUNIPER CONSULTANCY ]
Not an agency. Not just an advisor. An experienced outside perspective that delivers measurable marketing growth and empowers your team to sustain it.
With a hands-on execution, I don’t just recommend changes, I help you make them stick. And bring a cross- industry perspective — finance, tech, consumer, B2B, from well known established brands to startups — to spot bottlenecks and opportunities others may miss.
[ TESTIMONIALS ]
Stronger agency contributed to 2x growth goal
"She was the critical piece to a successful agency search — exactly the senior firepower we needed."
Tina Davis, VP Marketing, Agricultural & Rural Lending
"Kristin brought an abundance of knowledge and insight that transformed our planning and execution."
Aaron Puckett, Marketing, Challenger brand in national credit card segment
A 22% reduction in CAC in year one
[ FAQ ]
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Business growth is not always linear. It is quite common for the pace of growth to slow down after a few years of a steady climb. It often requires a reset to jump start.
Growth optimization is about finding and fixing what slows your marketing down — from broken processes to underperforming agencies. The goal is higher ROI and sustainable growth.
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Agencies run campaigns — I evaluate the whole system. I uncover why performance is lagging and make sure agencies, teams, and processes are aligned.
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No. I work alongside them to improve performance. If changes are needed, I’ll guide the process, but the goal is to make your existing setup work better.
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Mainly mid-sized companies ($10M–$200M revenue, or $1M+ marketing spend) and scaling nonprofits that have hit a growth plateau.
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A clear roadmap of fixes, agency performance evaluations, or redesigned workflows and accountability structures — depending on the service you choose.
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Quick wins often come within weeks. Larger structural changes may take 3–6 months, but improvements build steadily.
Common Questions
[ ADDITIONAL INFORMATION ]