Marketing spend up. Growth Stalled. Let’s Fix It.
Helping midsized companies fix what’s slowing growth when their marketing budget isn’t pulling its weight. Finding the bottlenecks in your marketing system — workflows, roles, agency setup — so your spend actually drives momentum again.
22%
Reduction in CAC for a challenger credit card issuer
$100M+
New business billings from agency transformation
+30%
New customer acquisition above goal within 4 months
Selected client results — see full case studies
[ HOW I WORK ]
Two ways to engage
Whether you need clarity first or are ready to make changes, there’s a starting point that fits.
AUDIT
Marketing Ops Diagnostic
A focused one-day review of your marketing ecosystem — structure, workflows, agencies, KPIs. Within 5 business days, you get a 90-day operating plan and priorities to reset your marketing engine for growth.
$5,000-$8,000 > One week
ACCELERATE
90-Day Implementation Sprint
Hands-on support to redesign workflows, clarify roles, reset agency relationships, and build a performance cadence. Plus an additional 4 weeks of on-demand advisory so changes stick.
$30,000-$40,000 > 6-8 weeks + 4 weeks advisory
Not an agency. Not just an advisor.
An experienced outside perspective that delivers measurable marketing growth and empowers your team to sustain it. When you hire me, you get me — not a junior team.
[ WHAT CLIENTS & PARTNERS SAY ]
"She was the critical piece to a successful agency search — exactly the senior firepower we needed." Tina Davis, VP Marketing, FarmCredit MidAmerica / Rural1st
"Kristin brought an abundance of knowledge and insight that transformed our planning and execution." Aaron Puckett, Marketing Manager, Premier Bankcard
"The best word for Kristin is 'master.' She's a master of her craft, a master at collaboration, a master at delivering the best work. She knows when to push for stronger work, but also when to accept the limitations at hand." Julie Lee, CEO, TDW+Co
"It's been very rare in my experience for someone new to come in and actually teach me things I didn't know — Kristin is that rare person. She always has a fresh perspective and her breadth of knowledge is truly impressive." Staci Otterson, Group Media Director, Rain the Growth Agency
[ COMMON QUESTIONS ]
How is this different from hiring a marketing agency? Agencies run campaigns. I look at the whole system — your team structure, your agency relationships, your workflows, your measurement — and figure out why performance is lagging. Often the problem isn't that you need better campaigns. It's that the infrastructure supporting them is broken.
Do you replace my team or agencies? No. I work alongside them. If a change needs to happen — a new agency, a restructured team — I'll guide that process. But the goal is always to make your existing setup perform better, not to swap people out.
How fast will I see results? Some things move quickly — agency accountability, workflow clarity, measurement gaps. Structural changes take longer, typically 2–4 months. I'm not going to promise a timeline I can't stand behind, but most clients see meaningful movement within the first few weeks.
More questions? See all FAQs →
Not ready to talk yet?
Start with the free 5-minute Growth Assessment — a scored, personalized look at where your marketing is most likely stuck across six categories. No pitch, no form, just a real readout.
Or if you'd rather read first, I write regularly about marketing operations, agency relationships, and what actually drives growth for mid-sized companies.